Tools, tested in public
No listicles built from press releases. I put marketing and AI tools into a working business, keep the ones that earn their seat, and show you exactly how I use them. Start with the walkthrough below.
Free training
A screen recording of the platform I build on, start to finish: what each part does, what I actually use it for, and the setup order that keeps you from wasting a month. Jump to any chapter.
Platform walkthrough
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The stack
Funnels & CRM
The platform everything else on this page plugs into. Funnels, CRM, calendars, and follow-up in one place instead of five subscriptions.
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AI & Content
AI writing built around search intent rather than word count, so the drafts arrive already aimed at what people are looking for.
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Video & SEO
Channel tooling for YouTube: keyword research, thumbnail testing, and bulk fixes that would otherwise eat an afternoon each.
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AI & Automation
AI agents that run repetitive back-office work end to end. The category is young, so read my notes before you commit a budget.
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Start from the problem
Most people pick a tool first and find a use for it second. Do it the other way around.
| The job | What I reach for | Why that one | |
|---|---|---|---|
| Run a whole pipeline in one place | GoHighLevel | Funnels, CRM, calendars, and follow-up under one login instead of five bills. | Go |
| Write a month of posts that rank | Scalenut | Builds around search intent, so the draft starts aimed instead of generic. | Go |
| Follow up without forgetting | GoHighLevel | Sequences fire on behavior, not just on a calendar date. | Go |
| Grow a YouTube channel | TubeBuddy | Keyword research and thumbnail testing without guessing at either. | Go |
| Hand off repetitive busywork | Twin | AI agents for the tasks that are too small to hire for and too slow to keep doing. | Go |
Field notes
Short write-ups from inside the work. Price changes, features that shipped, and the ones that quietly broke.
Two lines of summary that tell the reader what they will learn, in the words they would use themselves.
Read the noteTwo lines of summary that tell the reader what they will learn, in the words they would use themselves.
Read the noteTwo lines of summary that tell the reader what they will learn, in the words they would use themselves.
Read the noteWritten by me
Six books on money, community, and the work of rebuilding. These are mine, not affiliate products, and I earn a royalty on every copy.
Book IV · Grove Canon
What it takes to keep a promise to yourself and to the people counting on you.
Grove Canon
On restoration, and what has to break before anything is rebuilt.
The Financial Echo System of the Black Community
Why money patterns repeat across generations, and the specific work of interrupting them.
Grove Canon
What the Black community built, what dismantled it, and what can be rebuilt now.
Unlock Your Full Potential
The discipline of attention, drawn from a road that ran from the projects to a doctorate.
These are my own titles. I receive a royalty on each sale, which is a stronger connection than an affiliate commission, so I am naming it plainly.
One email a week
What I tested, what it cost, and what I would do differently. Written the same week it happened.
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Who is writing this
I have spent my career helping people make decisions with their money, and the same rule applies to software: if it does not earn its cost, it goes. I buy these tools, run them in a working business, and write down what happens. When a tool stops working for me, I say so here, even when it pays.
ChFC® · RICP® · Lecturer · Veteran · Educator
